This is the special festival edition of 'NME' Music magazine which focuses on the line up for the 2009 Reading and Leeds festivals. The front cover is very effective due to the choice of colours, using the colour red outlined with black makes the title stand out so when you look at the magazines in the magazine rack the title of NME stares at you. Particularly as the colour red is the first colour that attracts the human eye and it contrasts to the white background. NME have cleverly copied the colour scheme for the festival banners, using red, yellow and black. 
which lets the reader know its going to be about those festivals.Most of the page is taken up by the band the 'Arctic Monkeys', they are the main focus. As we know this is the festival issue we straight away presume that they will be one of the main acts. This is verified by 'from the desert to Reading & Leeds. It is selling the festival to us. This is written in the colour yellow which stands out from the black top and denim jacket of the band members, it's very in your face as it's such a bright exotic colour. Under the heading of the 'Arctic Monkeys' it says 'on the third album that changed them' this is in yellow but with a red background which stands out as it is the only piece of text that is like that. It suggests they are even better now than they were before, so everyone must go and see them live. Underneath this we have a list of other bands that will be performing (written in yellow to follow the theme).
Then there is a short line written in white which stands out on the background behind it saying that there is going to be even more bands the 'best' ones. NME are cleverly trying to sell the festival and they probably won as there target audience is 17-30 which is the age group that goes to festivals.
NME is published weekly and has been ever since March 1952 and has a circulation of 40,948.
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