I created a survey for my magazine to find out what my target audience are interested in, what type of music they like and why they would read a music magazine. The questions were generated by hearing some of the boys talking about new music and music magazines, I built the questions on what I'd like to find out from them. I gave it to a large proportion of my male friends between the ages of 16 and 19 which is my target audience (to the left is one of the completed ones i got back). This helped me in deciding how to target my audience and also what my feature should be on. I found out that 92% of them read a magazine monthly and NME magazine was the most popular. The genre which stood out most was defiantly 'rock' therefore this was vital in my magazine. I realised that music is really important to them and they have lots of ways of finding out about new music i.e. YouTube, Friends and magazines. As magazines was key to finding out about new music I had to make sure that there was stuff in my magazine about new and upcoming bands and music. From finding out why males between the ages of 16 and 19 read music magazines it helped me generate my sell lines for the front cover, e.g. Newest music, upcoming bands, top bands, what happens at the gigs your not allowed/too young to go to and funny photos. These are the things that are going to sell the magazine; therefore had to be present on the front cover. The last thing that had to be decided was the feature, this was relied on by the last question of my survey. If I got a positive outcome (a tick in the yes box) I would definitely have my feature if not I would have to completely rethink it, luckily people were interested in upcoming bands and DJ's; therefore I had my feature decided. This survey was a great and useful idea in helping to target and appeal to my audience as they can find out/ read things they actually want to, making it popular and sell well. If I were to redo this survey I would include more questions like 'Why do DJ's interest you?', 'What other genre's apart from rock do you enjoy listening to?' and some more open questions for more in depth responses, this would help me target the audience more specifically.
Monday, 1 February 2010
Music Magazine Readership survey
I created a survey for my magazine to find out what my target audience are interested in, what type of music they like and why they would read a music magazine. The questions were generated by hearing some of the boys talking about new music and music magazines, I built the questions on what I'd like to find out from them. I gave it to a large proportion of my male friends between the ages of 16 and 19 which is my target audience (to the left is one of the completed ones i got back). This helped me in deciding how to target my audience and also what my feature should be on. I found out that 92% of them read a magazine monthly and NME magazine was the most popular. The genre which stood out most was defiantly 'rock' therefore this was vital in my magazine. I realised that music is really important to them and they have lots of ways of finding out about new music i.e. YouTube, Friends and magazines. As magazines was key to finding out about new music I had to make sure that there was stuff in my magazine about new and upcoming bands and music. From finding out why males between the ages of 16 and 19 read music magazines it helped me generate my sell lines for the front cover, e.g. Newest music, upcoming bands, top bands, what happens at the gigs your not allowed/too young to go to and funny photos. These are the things that are going to sell the magazine; therefore had to be present on the front cover. The last thing that had to be decided was the feature, this was relied on by the last question of my survey. If I got a positive outcome (a tick in the yes box) I would definitely have my feature if not I would have to completely rethink it, luckily people were interested in upcoming bands and DJ's; therefore I had my feature decided. This survey was a great and useful idea in helping to target and appeal to my audience as they can find out/ read things they actually want to, making it popular and sell well. If I were to redo this survey I would include more questions like 'Why do DJ's interest you?', 'What other genre's apart from rock do you enjoy listening to?' and some more open questions for more in depth responses, this would help me target the audience more specifically.
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