Wednesday, 3 March 2010

How did you attract/address your audience?

To help me in the process of attracting and addressing my audience, the readership survey (below) helped me greatly in understanding what this specific target audience want to read about; therefore I took on their feedback and constructed my magazine.
The front cover is the page that has to be the most effective as this is the first thing your audience sees; therefore it has to look effective and different. The primary image attracts the audience as he is a 17 year old male himself which is my average target audience age; therefore the audience can relate to him. He is drumming and looks focused on it, this was one piece of criteria that was revealed in my readership survey. They are interested in new and upcoming bands and the creativity of drummers.
I choose the colour pink for my masthead as it matches with the drums, this may be a risk as pink is usually a feminine colour; therefore turning some males off, but NME used pink headings for one of their issues and it was a great success. I thought that the title 'noise' would be appropriate and appeal to my target audience as the reader can straight away tell that this is going to be a music magazine and 16-19 year olds like noisy music. Noise also can be considered as 'information' which my magazine is trying to give out about new drummers and music. I choose to use the colour scheme of pink and green. Firstly all the sell lines were in pink and I asked a friend (17 year old male) what he thought and he said it looked quite 'feminine' which wasn't my intended audience; therefore I made some of the sell lines green and kept some pink giving it a more masculine appeal.
From the feedback I found out that my audience are very interested in who the top bands are, funny photos, new and upcoming bands and what happens at gigs that the public aren't allowed to attend. This helped me to generate my sell lines. As the survey revealed that the audience are particularly interested in the exclusive gigs I made sure that they had a chance to attend them, I chose to make the '100' stand out to show that they can actually attend them attracting the audience. For the mode of address I have chosen words like 'exclusive' and 'restricted' to show that my readers are lucky to find out about this information as it is selective so they must buy this magazine as they won't find this information anywhere else. To address my audience I have chosen the word 'hard' to describe 'Lucas Greenwood' and 'DJ Woody' as it is a word that my target audience commonly use to describe good/talented artists therefore they can relate to this word, the magazine and feel they are inclusive.
I added a price of £2.90 which I think is a good price for a monthly magazine, i also asked my target population of 16-19 year old males and they agreed with this. As this age group doesn't have a lot of money it seems a fair price.
For the contents page I continued on with the same colour scheme and house style to make the whole magazine coherent and assessable, I made the index big therefore it allows browsing of the magazine easier and the readers can flick to the pages which most interest them, this appeals to the audience as they can find things quicker and don't have to read the whole magazine as some bits may not interest them. I went with a DJing theme hence the images so that it relates to the feature.
For the feature I focused on DJing as I had covered all of the other criteria that was found from my readership survey, it is an interview with a top DJ in London. I included questions that my readers would want to know about i.e 'how he started' as they may be interested in starting DJing and don't know where to begin, this gives them a helping hand; therefore attracting them.
In conclusion I feel I have targeted my audience well with my magazine as there are things in it that are screaming out to the target audience to buy it, it enables the reader to get 'exclusive' access to the biggest gigs, shows the 'restricted' photos from the NME awards and an 'exclusive' interview with a well known DJ.

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